Your company's best thinking is still in your head.
Two days to pull it out, shape it, and turn it into operating principles your team — and your AI — can actually use.
June 11–12, 2026 · Estonia · 12 seats · €440+vat per person
It's not that your team isn't smart. It's that your judgment isn't systemized.
You know how your company should sound. You know what "good" looks like in your product or service. You know which decisions are worth making and which aren't. You can feel it in five seconds when something is off-brand, off-strategy, or off-quality.
But most of that lives in your head. It comes out when you're in the room. It disappears when you're not. And now AI has made the gap impossible to ignore — team outputs feel generic because the real judgment of your company was never written down anywhere that humans or AI could actually use.
This is the old problem every growing company has (inconsistency gets expensive), with a new, daily symptom (your AI tools can't make anything that sounds like you).
This is not a prompt-engineering workshop.
AI can draft the words. Only you can decide what your company actually believes. The hard part isn't the prompt. It's the judgment. What you stand for. What you refuse. How you decide. What "good" means here and not somewhere else.
Two days of creative work on your real business, with AI as a fast collaborator and peers as your sharpest feedback loop. You leave with principles that feel like yours — because they are.
Six principle sets. Three per day. All about your actual company.
Day 1 is outside-in — how your company shows up in the world. Day 2 is inside-out — how your company actually runs.
Value proposition & differentiation
What you uniquely do. What you choose not to do. The north star that makes every other decision easier. Positioning, pricing as a choice, the lines you draw.
Brand & tone of voice
How your company sounds. Your signature words and the ones you'd never say. How you talk about what you sell, in your voice, not a generic one.
Product & service principles
What your offer feels like to the people who use it. What "good" means in the experience you deliver. The non-negotiables of how you show up for a customer.
Collaboration & building principles
How your team actually produces the work. Your standards, your rhythms, how you define quality, what you ship and how you ship it.
Decision-making principles
How calls get made. Trade-offs you bias toward. Connecting daily choices to the north star and the next business goal. Tools like ICE that turn judgment into shared practice.
AI-use principles + daily setup
How your company instructs AI. Which of the principles above get fed into which tools. Leaving Day 2 with your principles actually loaded into the AI your team already uses.
80% building. 20% input. A lot of iteration.
Both days, 10:00–17:00, with a proper lunch break. Six working blocks. No slides.
Each block runs roughly like this:
Aive Uus frames the principle set: what it is, why it matters, real demo
Each company drafts their version with AI, guided by the facilitator
Each company presents; peers and facilitator give sharp feedback
Refine and iterate before moving on
The rhythm of the two days:
- Principles keep evolving across the two days. Iteration is the method.
- You leave knowing how to keep iterating after the event — the follow-through piece
Twelve seats. No direct competitors. People who can actually help each other.
Up to 12 participants across the cohort. Up to 3 people from the same company if you want to bring your leadership team (that's often when the work travels best). No two companies in direct competition, so feedback is honest and specific.
A short application, not because we're being nosey, but because peer feedback only works when the group is curated. We ask about your stage, what you're building, and what you want the principles to unlock.
You leave with the real thing, not a workbook full of notes.
Six principle sets written in your company's voice
Actual operating principles for the six areas above — not templates, not generic frameworks. Yours.
Your AI tools, running on your company's judgment
By the end of Day 2, the principles are loaded into the AI tools your team already uses. Monday morning, outputs sound like your company, not like ChatGPT's idea of your company.
A method you can keep using
The iteration habit is the real takeaway. You'll know how to update these principles as the company grows — because you just spent two days doing exactly that.
For business leaders who already run something.
This is for you if…
- You're a CEO, founder, or senior leader of a growing company
- You've felt the gap between what's in your head and what your team produces
- You want AI to actually help, not generate generic noise
- You want to work on your own business with sharp peers, not listen to lectures
- You're ready to make decisions, not collect frameworks
This isn't for you if…
- You're looking for an introduction to AI or prompt engineering
- You want a certificate or a course format
- You prefer watching slides to doing the work
- You're not ready to share your real company with a small group
Facilitated by Aive Uus
Aive Uus is the founder of KoThinker and former CEO of a quickly growing tech company. She's been building operating principles for real businesses for over a decade — long before AI made the practice urgent. She's facilitated strategy and organisational clarity for hundreds of leaders across Europe.
This workshop is built on the same follow-through methodology she's developing inside KoThinker and on her own working system of principle files that she uses every day with AI.
Aive writes weekly on her Substack about follow-through, building companies that scale without breaking, and the craft of leading through real shifts.
The practical part.
- When
- June 11–12, 2026. Both days 10:00–17:00.
- Where
- Estonia (exact venue shared with confirmed participants)
- Size
- Maximum 12 seats, maximum 3 people per company
- Price
- €440 + vat per person for the two days, 10% discount if more than 1 person from the same company
- Apply by
- DATE TBC
- Follow-up
- Short online check-in 1–2 weeks after the event
A London edition is in planning for later in 2026. If you're UK-based, the application form has a box to flag interest.
A few questions you might have
Two days. Your real company. Principles that last.
Twelve seats in the June cohort. If the timing is right for you, apply now. If it isn't, join the list for the next one.